Introduction
Welcome to XO Bestie LLC, (“XO Bestie,” “we,” “us,” or “our”). We are committed to protecting your privacy and providing a safe, trusted environment for women to buy, sell, discover style, find verified beauty and wellness services, and enjoy community-driven experiences. This Privacy Policy explains how we collect, use, store, and share your personal information when you use the XO Bestie mobile application (“App”) and any related websites, services, or tools (collectively, “Services”).
By using our Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please discontinue using the Services.
XO Bestie LLC acts as the data controller for personal information collected through the Platform.
For privacy inquiries, email hello@xobestie.com
Information We Collect
Information You Provide to Us
Account Information: When you sign up, we may collect your name, email address, phone number, password, and profile details such as username, profile photo, and location.
Profile Customization: You may choose to provide body measurements, skin tone preferences, fashion likes/dislikes, and other style-related details to receive personalized recommendations.
Listings & Transactions: If you sell or list items, we collect information about the products you list (e.g., photos, descriptions, prices). If you purchase items or book services, we collect transaction details (e.g., payment method, shipping address, appointment times).
Service Provider Credentials: If you’re a service provider, we may collect verification details, certifications, professional licenses, and portfolio images.
Creator & Influencer Details: Linking social accounts, affiliate links, or referral codes to earn commissions or verify your brand identity is optional.
User-Generated Content: We collect information when you interact with other users or post content (e.g., reviews, messages, forum posts, Q&A sessions).
Information We Automatically Collect
Usage Data: We collect data about how you interact with the App, including the pages viewed, items searched for, features used, time spent, and referral URLs.
Device & Technical Information: We may collect IP address, device type, operating system, unique device identifiers, and crash logs to improve functionality and troubleshoot issues.
Cookies & Similar Technologies: We use cookies, pixels, and similar technologies to remember your preferences, enhance user experience, and analyze usage. You can control some cookie preferences in your device or browser settings.
Information from Third Parties
Social & Platform Integrations: If you connect your account to a third-party platform (e.g., Google, Apple, social media), we may receive profile information and authentication tokens as permitted by that platform’s privacy settings.
Service Provider Verifications & Brand Partnerships: We may receive verification confirmations, background checks (where legally permissible), or licensing details from professional databases, partners, or external agencies.
How We Use Your Information
Legal Bases for Processing (EU/UK Users)
We process personal data under the following legal bases:
Contractual necessity – to provide and operate the Services;
Legitimate interests – to maintain safety, improve products, and prevent fraud;
Consent – for personalized recommendations or marketing;
Legal obligations – to comply with applicable laws and regulations.
We use your information to:
Provide & Improve Services: Facilitate your use of the marketplace, service bookings, creator feeds, and AI-driven recommendations.
Personalize Your Experience: Offer custom product suggestions, style tips, and recommended service providers based on your preferences and history.
Enable Transactions & Communications: Process payments, manage orders, handle shipping, and communicate with you about purchases, sales, service bookings, or platform updates.
Security & Trust: Verify identities, prevent fraud, enforce our Terms of Use, and maintain a safe and respectful community.
Marketing & Promotions: Send you promotional materials, newsletters, or special offers we think may interest you. You can opt out of marketing communications at any time.
Analytics & Improvements: Analyze usage trends, track the effectiveness of features, fix bugs, and improve the overall user experience.
How We Share Your Information
We do not sell your personal information to third parties. We may share information in the following ways:
With Other Users: Public profile data (e.g., username, listings, reviews) and any content you post (e.g., forum comments) are visible to other users.
With Service Providers & Partners: We may share necessary information with payment processors, shipping carriers, verification services, marketing partners, or analytics providers to support core functions.
Legal Compliance & Protection: We may disclose information if required by law, court orders, or to protect the rights, property, and safety of XO Bestie, our users, or the public.
Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred to the new entity under the same privacy commitments.
Cookies & Analytics
We use cookies and similar technologies for analytics and personalization. Where required by law, we request your consent before placing non-essential cookies. You may adjust preferences in your device or browser settings.
Your Choices & Rights
Access & Update: You can access, review, and update your account information in your profile settings.
Delete & Deactivate: You may request the deletion of your account. Some information may be retained for legal, security, or backup purposes.
Marketing Opt-Out: You can unsubscribe from marketing emails at any time via the “unsubscribe” link or by contacting us directly.
Regional Privacy Rights: Depending on your location, you may have rights under GDPR, CCPA, or other data protection laws. Contact us to exercise rights such as data access, deletion, or portability.
Security Measures
We use industry-standard security measures (encryption, secure servers, access controls) to protect your data. While we strive to protect your information, no method of online transmission is 100% secure. Please protect your account credentials and report any suspicious activity immediately.
In the unlikely event of a data breach, XO Bestie LLC will notify affected users and applicable authorities as required by law.
Data Retention
We retain personal information only as long as necessary to fulfill the purposes outlined in this Policy or as required by law. After that period, we will securely delete or anonymize your data.
Typical retention periods range from 30 days for logs to 7 years for transactional records required by tax or legal obligations.
Children’s Privacy
Our Services are intended for users 18 years of age or older. Users under 18 may only use the Services with parental consent and supervision. We do not knowingly collect data from children under 13. If you believe a child under 18 has provided us with personal data, please contact us, and we will take steps to remove such information.
International Transfers
Your information may be processed in countries outside of your own, which may have different data protection laws. We ensure adequate safeguards are in place to protect your data in such transfers.
Third-Party Links & Integrations
Our App may contain links to third-party websites or services. We are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites you visit.
Changes to This Privacy Policy
We may update this Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting an update on our App, Website or where appropriately applicable and adjusting the “Last Updated” date. Continued use of our Services after changes indicates acceptance of the revised Policy.
Contact Us
If you have questions, concerns, or requests about this Privacy Policy or how we handle your data, please contact us at:
Email: [email protected]
By using XO Bestie App or Website, you agree to this Privacy Policy and our Terms of Use.